Web design is as crucial to your business as the products and services you offer. A well-designed website can be the catalyst for growth or failure. Therefore, it is a good idea to understand the website design mistakes common to small businesses. What you know can help you in this case, while leaving yourself in the dark will certainly be a hindrance.

If you are like many small businesses, budget is a big deal. It might be in your best interest to employ payroll services to ensure that everything is documented properly and that your employees are paid in a timely and appropriate manner. When you outsource payroll, you can save some money too. Not having to employ an entire payroll department is a great thing. And, you can use the money you save to spend on designing an incredible website.

Website Design Mistakes Common to Small Businesses

5 Serious Web Design Mistakes to Avoid

Your website is vital to your business. It will offer you an amazing platform for establishing your brand and reeling in new and repeat customers. If you want to positively impact your bottom line, you need to be aware of these 5 serious web design mistakes to avoid:

  1. Urgency Above Understanding– We knows that when you start your business you want to get everything up and running as quickly as possible. However, before you begin the design process it is important to investigate your target market. You need to know what they are looking for and what questions they are asking, so that your site will offer them the best answers and products/services around. Learn more.
  2. Over Designing- Whiz bang websites, with their flashy slideshows and glittery pages may be eye catching initially, but after a while it all becomes a distraction. Sometimes it is better to do without the glitz and glam and just get your point across as plainly and succinctly as you can.
  3. Action Call- People, believe it or not, like to be told what to do. They want you to suggest that they make a step toward acquiring your products and services. If you do not present a clear call to action they may move on to a competitor who does.
  4. DIY- Are you a web designer? Sure, you might be part of a very small upstart that hasn’t a lot of money to invest in website design, but if you are not well-trained in that field, it shouldn’t make sense to cut corners here. When we tell you that your website can make or break your business, we’re not joking. Don’t go the DIY route, get help!
  5. Content- No matter what it is you are trying to sell on your site, content, and the up-to-date kind, is imperative. People like to see things change on a website. They want to know that you are working on your business, trying to make it better. Therefore, your website’s content needs to be regularly updated so that people can see that drive toward excellence even if they never enter your shop. Read this.

We made a specific point of telling you not to create your own website. But, we feel a little bad about suggesting that you don’t have the potential to do a phenomenal job. Therefore, we decided to offer you a link that will help you learn some of the ins and outs in case you want to DIY the site. Just make sure you pay attention to the other pitfalls we discussed as well.

Published by Linda Black